i love vintage clothing— and i love shopping online!
if you're looking to fill out your online shopping fog of war, here is a very informal explanation for what certain websites are for. these websites exist on a spectrum. you can sell books on depop, etc.
everything websites— "convenient" firsthand e-commerce. sometimes their products are of dubious quality. amazon, temu, aliexpress...
storefront and garage sale websites— "anything goes," either first or secondhand, peer-to-peer sales via sole proprietors or small businesses. specialized products with people trying to clear their inventory. sometimes you can haggle. ebay, facebook marketplace, etsy, mercari JP...
clothes websites— the websites that specifically accomdate the sale of clothing. majority secondhand. inventory is curated intentionally (the girls with themed shops that go to the bins) or accidentally (personal collections that naturally align with the seller's taste). poshmark, depop, vinted...
if you're looking at clothes on dedicated websites, i urge you to locate the about page, see where the company was founded, who founded the company, and read reviews. there are loads of fake dropshipping sites out there, so stay vigilant... here is one of my favorite about pages— notice how they explain their company's history, values, and processes. Their social media pages all show footage of the founder's day-to-day in their manufacturing warehouses. this is certainly a unique amount of transparency for a brand, but a welcome one...
i love clothes, so i have never taken the process lightly. i take immense pride in a good deal and a unique garment. so how do i find clothes online?
click the blue words
searching is: using a query to capture results. you can use boolean expressions to add constraints to your search. the problem is, sellers on secondhand e-commerce websites are not consistent in their listing title, descriptions, use of hard categories, and on e-commerce platforms ran by teenagers: knowledge. in order to see as much clothes as possible, you need to maximize how many listings you capture.
you should be using multiple websites and multiple queries.
in my case, i can capture vintage by the literal categories built into ebay— but sellers can be lazy. i can observe fashion history and search by style of garment and see if the tag indicates it is indeed old. (check out vintage fashion guild!) i can type out 1990s or 90s or 1990's, or 90's, or 90年... i can type out vintage, or vtg. i can search for brands that only existed in the 90s. i can learn what a particular brand's clothing labels looked like in the 90's. i can learn about the garment via seller anecdotes in their descriptions: "I wore this bunny shirt 30 years ago!"
anne hero does not aimlessly peruse all 30 year old garments though. there are further constraints that are informed by the gaps in MY wardrobe (miniskirts! leopard print! a lowcut blouse in a new color!) or brands that I like (gaultier! hysteric glamour! save the queen!) in sizes that fit ME (US 7.5 / UK 5 / EU 38! does this brand run small or true to size? does this garment stretch?).
if you have the time, stay limber. rotate through and combine these strategies. that's how you maximize your captures.
casting wide queries with brand constraints will help you discover all sorts of spin-off brands and collections that you wouldn't have thought of researching. it's magical.
these tips are largely true for all e-commerce websites.
i recommend observing how garments are described by every-day people. if you like a particular cut of a t-shirt, find out what it's called. start being precise about what you're looking for; you'll make more meaningful purchases this way. the japanese sites require a few extra steps: merely translating an english word to japanese will never capture enough. instead, figure out how they describe (and all of the ways they might spell) something in their own language.
search by brand or search by type of garment. try WITH hard categories and WITHOUT. but NEVER rely on bullshit pinterest keywords. that stuff is made up. if you spend 30 seconds on any secondhand e-commerce site, the majority of society describes garments using basic descriptive words. you are seriously shooting yourself in the foot if you use words like "scenecore" on a regular person website like ebay. I am so convinced that any sort of "-core" labels are just markers for algorithms to try and cateogorize people in order to sell them products better. since the dawn of e-commerce, subcultures have never needed to be marketed to by "everything websites" (amazon, alibaba, shein, etc.). we had vampirefreaks. we had diy. we had the emily the strange mail order catalog.
regarding the condition of deadstock, vintage, and secondhand clothing: learn the shorthand.
deadstock means it's old, unsold inventory that was inherited by the seller somehow.. perhaps an old warehouse was exhumed nearby.
vintage means it's at least 20 years old from today. or 40, depending on which curmudgeonly old bastard you ask.
secondhand means you are not the first owner.
these three categories are not mutually exclusive OR inclusive.
you can buy a girlfriend collective sports bra from someone who wore it a few times and decided to size up— that's secondhand, but not vintage or deadstock. you can have a 1980's garfield phone, new in box from old department store inventory. that's vintage deadstock but it's not secondhand because you're the first owner. you can buy a 1950's cocktail dress with the price tag ripped off (but included) directly from the closet of the dame who was stood up that night— that's vintage secondhand deadstock, Brand New With Out Tags.
if you have gender dysphoria or any extenuating physical limitations, go head and take most of what i say with a grain of salt. be comfortable and try your best okay.
advice in no particular order—
everyone, especially poor people, deserves well-made, long-lasting garments. i was homeless for many years and if you are sincerely poor, there are resources out there. ideas: the LGBT center, clothing swaps with friends, learning how to mend, college food pantries with donated clothes, homeless shelters with donations and thrift store vouchers, the goodwill bins, family members' hand-me-downs... get creative! i've done many of these things and i have never compromised my comfort or sense of style.
after a certain point, you do not NEED to own anything in particular. you WANT things. there is an order of magnitude between the two.
access to certain clothing styles is not a right, especially at the behest of dubious overseas labor practices. there is literally nothing "alternative" about ordering black clothes from the biggest everything e-commerce websites on the planet.. you ARE the status quo!
sometimes, i want something special so i save my money, even if it takes years. sometimes, i NEED to try something on that i WANT before buying it online. sometimes, i pull up eBay in the store to compare prices in order to prevent impulsive purchases. sometimes, my online order doesn't mesh with my wardrobe like i envisioned and i have to return it to the e-commerce stream. sometimes, clothes need to be altered or repaired.
what i DON'T do is: buy an inferior placeholder product. it's a waste of money. demonias fall apart! stick with sneakers or secondhand docs while you save up for new rocks. they are seriously comfortable and well-made enough to wear daily.
i think people would benefit from working towards a dream outfit over the course of a few years. you seriously do not need to buy an entire outfit at once. even if you have a specific outfit-vision in mind, i sincerely urge you to BUY ONE GARMENT AT A TIME IN ORDER TO FIND CREATIVE WAYS TO INCORPORATE NEW THINGS INTO YOUR EXISTING WARDROBE. you don't have to "match" right away. practicing restraint will help you learn more about your sense of style and it'll prevent you from locking up sections of your wardrobe. you do not have "eras." you are not the pepsi logo. you cannot rebrand. you are a person who wears stuff and you get boba with your friends.
if you are still grappling with superficial labels for "your" "style" don't even THINK about trying to overhaul your wardrobe. if you try to become someone you aren't yet, your outfits are going to look un-lived in and that's kind of embarassing. your style is the outfit you don't have to think about when you're running late to get boba with your friend. it's not something that needs to have a name. it is natural for an outfit to have an "out"— something that is not pinterest perfect, but sentimental and well-used. the necklace you love, your mom's purse, the coat you've had for 10 years. whether or not it's a "perfect match" for your outfit that day, it makes you happy and it feels natural to wear.
your music-based subculture, if you belong to one, is subdermal and has more to do with stewardship of its history and your values as a human being. and music. the music you listened to used to govern the shows you went to which governed the fashion you were exposed to. and so clothing became the marker for a person who belongs to the music.
but back to clothes which are agnostic to music genre—
if you find a seller with similar taste as you, hold them dear to your heart and go through their listings carefully. pay attention to any new brands you may discover. inherit their sauce.
..but don't let yourself feel jealous— it's unbecoming. there is not a finite amount of good taste in this world. figure yourself out without wishing you were someone else.
read. reviews. sellers can be lazy and uninformed, so the buyers will provide insight that you may not glean from the listing alone.
there are people who are trying to get rid of their clothes, and there are people who are trying to turn a profit from their fashion excavation. sending offers requires a bit of discretion: how eager are they to sell? is this seller providing valuable care and attention and knowledge about the clothes they are selling? beware the sellers who cannot identify the nature of an imperfection. i remember seeing a heavily mildewed suede skechers jammer being described as "water damaged.." yes mija the water DID damage it! go put it in the sun or something! damn!
for what it's worth, i love resellers because i hate the bins. the bins = the last stop before landfill for thrift stores, usually sold by the pound, unsorted. i grabbed a sneaker filled with i'll-let-you-guess-which-bodily-fluid when i was 13 and i've been back maybe 5 times since then. it overwhelms me! the only digging anne hero does is in the jungle CD bin at the record shop. i appreciate those who put the hours in to find the cool clothes for me.
when i sell my clothes, it's usually stuff that i found incompatible with my closet. anne hero will always be honest with the reasoning— "if you have above a 32DD, keep scrolling," and so on. i will always put faith in other sellers on closet-based e-commerce sites (mercari, poshmark, depop) who explain where they bought the garment, how many previous owners there were, and if there were any accidents to note.. show me the car fax.. these sellers need to earn your trust!
it has taken YEARS and YEARS for me to calibrate my own unique sense for the value of secondhand fashion labor and garments, and these prices shift around depending on a number of factors— condition, designer, age, MY budget, etc. ... it's pretty overwhelming and i'm not sure i can summarize it in a blog post. all i know is, $35 is the univerisal perfect price for an EUC (excellent used condition) 1960's mini dress. there are some things eBay will be cheapest for (almost all clothes). and there are some things it is wildly inaccurate for (famously, video games).
i saw a nice pair of boots on twitter a while back, so i researched the brand online and read reviews about the quality and fit from multiple websites. i also checked to make sure this brand is real and has a traceable history. italian-made boots, real leather, at least 50 years old. the reviews say they're the most comfortable shoes they've ever worn and they have come back for another style. perfect. find a secondhand pair on eBay for $300 cheaper than retail. read the description and other reviews to made sure the seller has a plausible story to verify it's not a dupe. check the seller's other listings to see how cohesive their style is. wait days for a seller offer. counter it. and so on.
if you're never heard of a brand before, research it. see if they have a website or wikipedia page. find their about page. does this have a year in which it was founded? can you find where the brand started their operations and where their garments are sourced? anne hero considers this mandatory for adding new brands to your query rotation. these brands need to earn your trust.
if you think buying from a japanese website (mercari JP) will guarantee authenticity, you're an incredibly irresponsible shopper. japanese sellers will use words like "parallel import" and "bought overseas" (without naming the store or city) and "if you are particular about this product, please find another listing." you NEED to read descriptions. unlike eBay and depop, yahoo auctions and mercari JP usually have pretty straightforward descriptions. if you like designer, LEARN designer. check reddit for information about genuine hardware and tags.
i don't use depop much these days, but it's great for finding clusters of similar brands. my depop algoritm is mostly the italy-spain-90s-00s-hot-girl-weird-colorful-graphics camp of clothing (custo barcelona, desigual, miss sixty, etc.)... it's usually a bit expensive, so soak up as many brand names as you can from depop and move to eBay. due to depop's finite preset brands (if you've ever had to list an item, ykwim) sellers will just choose the most similar, popular brand.
i get a particular kind of high finding a unique graphic on an unbranded bella blank, and depop usually delivers this affordably. the secret to finding these is usually just going through ALL of the listings for your queries. don't give up! eBay feels like a perpetual garage sale from entire families, but depop is like shopping through a cool person's closet. and what's more you can see people's likes on depop— you can shop with your favorite cool girl's favorite cool girl!
i'll be using goth as an example for a little bit, although i am not an expert..
..and i am not goth. I have always considered myself a nerd that participates in counterculture (specifically due to my background in recreational mathematics. not a lot of weird young women care about math these days!) and i wear alternative clothing (i wear what i like irrespective of what's popular. anne hero has happened to be "in style" since probably 2018.. but i have always dressed like this, because the foundation of my wardrobe is my mother's hand-me-downs. do you have any idea how bad it was to wear baggy green pants in the height of scene?)
i've been interested in alternative fashion since about 2008. while i am NOT goth, i have been a DEVOUT follower of the lady of the manners all these years. she has accessible guidelines for young practicing goths and their parents administered via literature, a website, youtube videos, and even in-person goth meetups. her oldest blogpost explains that she aims to serve as a lifestyle coach for baby bats to diverge from the "[mall goths] who only aim to shock their parents." her most recent blogpost bemoans the texas school banning all-black outfits, citing "mental health concerns." her word is my scripture. while i am not goth, i am indeed a snarkling for life.
i take great joy in seeing people argue about what goth is and isn't: arguing about the boundaries of a subculture is a vital sign of it's health. i feel the same way about arguments about whether a song is or isn't a certain genre.
subcultures have historically revolved around people hanging out in real life, due to shared music taste. all of those fashion trends were cultivated by people over years taking inspiration from each other, musicians, vintage fashion, etc. and it was a way to signal socially to other people which camp you belong to. these were usually coupled with lifestyle-deep behaviors and values— there are ideas that are simply antithetical to certain subcultures. a zionist junglist makes no sense. and so on. it's been quite jarring to see alt-right-people-who-dress-goth on the internet.
i distinctly recall mall goth being used exclusively as an insult: it meant that your foray into goth started and ended at hot topic and you had no substantial knowledge of the history and music of goth outside of the mall; it was a fork of the dreaded, "being a poser." the kids with protective parents sneaking out the house with a second outfit don't count— knowing the significant details of goth is paramount to participation. always has been. womp womp. perhaps alt-right-people-who-dress-goth are a new iteration of poser? much to deliberate.
goths fiercely steward their history due to the scrutiny they have faced by the general public. considering ONLY the 90's.. between the tail end of the satanic panic and colombine, goth has been mischaracterized (goth ≠ depressed) & sensationalized (goth ≠ evil) to the point of real life violence towards its stewards. if you want to learn more, try using before:2010 in your google query and read some blog posts and academic papers; there were too many to include in this post. just like 002: the lesson here is to listen to the people who lived through it before our tech-overlords finish paving over the old internet.
gatekeeping should be about preserving meaning without arbitrarily excluding certain people. it goes without saying that members of the goth subculture have tried to draw boundaries on the axes of race, body type, etc. ... it is a blessing to be goth in 2024 if you are any distance away from thin and white. this reason alone should prevent nostalgia poisoning. you weren't born in the wrong generation, i promise.
but with the direction the world is heading, we should be closely monitoring how self-expression is being challenged. it's seeping into everything. conservative parents are paranoid about their kids being furries now? and god forbid you're gender expansive.. just keep your peers safe and wear what you want for as long as you can. >_>
alternative fashion broadly signals to people that you don't think, act, or look like people who navigate society with little resistance. of course, this depends on where in the world you are.. what does ideal beauty (very weighted term) look like in your community? do YOU work towards that, or away from that? to me, this deliberate diversion is where alternative fashion is. i call a lot of these people nerds because classic nerds don't care about conformity. good for them.
happy searching,
-AH